Last week, Google confirmed a “broad core algorithm update” after SEOs and webmasters noticed search ranking fluctuations over several days. As always, the update has implications for every digital marketing agency providing SEO services.

According to Moz, Google rolls out algorithm updates between 500 and 600 times per year. Most changes are minor, but some updates, like Panda and Penguin, have sweeping impacts. The most recent update doesn’t have a cute nickname yet, but its ramifications have been felt in the digital marketing community.

“As with any update, some sites may note drops or gains,” Google’s @searchliaison account explained over Twitter. “There’s nothing wrong with pages that may perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

Google generally launches several major algorithm changes each year in addition to the hundreds of minor ones. What sets this update apart is the lack of easy solutions to ranking declines. For any digital marketing agency whose clients have fallen, this feature will cause significant concern.

“There’s no “fix” for pages that may perform less well other than to remain focused on building great content,” Google explained. “Over time, it may be that your content may rise relative to other pages.”

Websites with solid SEO fundamentals and good, relevant content are unlikely to be affected by this update. However, it is a useful reminder that SEO is an ongoing process that requires almost constant attention.

As a Premier Google Partner All-Star digital marketing agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media is adept at staying well-ahead of Google’s algorithm updates. Our SEO team provides content, on-site optimization, reporting and analytics, and support services to ensure your website can always be found by the customers that matter. Contact us today to learn how we can help your business grow.

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