There was a time when almost all online activity started at a search engine: users logged in, opened Google (or Yahoo, or Bing, or – God forbid – Ask Jeeves…), and entered a query that they hoped would direct them to a reliable information source. Over the past several years, though, the traditional information-seeking journey has evolved. Internet users are regularly adopting new methods to find information online, and digital marketing agencies must adapt to these changes.
Today, users access information through social media, personal assistants, on-site Chatbots, online shopping platforms, or directly from companies’ websites. Though search engines – and Google in particular – still play a crucial role in most consumer journeys, digital marketing strategies must now include a range of platforms
“As marketers,” wrote MarTech Today’s Justin Freid, “we need to begin thinking outside of bulk sheets containing thousands of keywords and begin thinking about how the consumer mindset will shift.”
GrowthEngine Media offers a variety of digital marketing solutions that address internet users’ growing tendency to bypass search engines, and we believe that few digital marketing agencies can match them. Our Live Chat service provides fast, accessible and personal information to users who already know what website they want to visit. Our social media services boost visibility on platforms like Facebook, Twitter, and LinkedIn, making it easy for prospective clients to find businesses, and for businesses to build relationships with their existing customers. We also ensure our clients’ map listings are up to date and optimized to benefit SEO and mobile searches, which increasingly rely on geographical context.
As a Premier Google Partner All-Star Agency with access to valuable insights on Google’s preferred practices, GrowthEngine Media offers a full suite of digital marketing services that maximize our clients’ visibility in an evolving search landscape. Digital marketing agencies are being asked to evolve alongside users’ preferences, and our team is eager to embrace that challenge.
Image credit: Ldorfman/Wikimedia Commons
