GrowthEngine Media is a Toronto-based digital marketing agency providing content marketing services to businesses of all sizes. Contact us today to discuss how we can help your business improve website traffic and user experience, generate new user engagement, and increase leads.
There’s an old saying in the SEO world: Content is King. We provide SEO content strategy and writing services guided by our simple, three-step process: develop recommendations based on research and data; deploy recommendations; and set the stage for continued growth.
Content Strategy
Writing & Editing
Most businesses are already aware that their website and other online properties need written content to thrive. How else would you communicate with visitors and move customers down the buyer’s funnel? What many don’t understand is the importance of establishing a detailed, measurable content strategy. Developing content for multiple platforms (websites content, social media, listing directories, etc.) while maintaining a consistent tone of voice and checking SEO boxes is challenging. As a content marketing agency, we can help.
Effective SEO content walks a fine line between accessibility to search engines and human readers. For maximum search visibility, your website content has to contain the right keywords at the right density with the right interlinking approach. At the same time, that content must be simple, clear, and purposeful enough to draw site visitors in and move them down the page. Our SEO writing and editing team combines editorial experience with a deep understanding of content optimization.
GrowthEngine Media is a Google Premier Partner search engine and content marketing agency, a designation reserved for Google Ads managers that meet stringent spend and campaign quality specifications. Although our Google partnership status applies specifically to our paid search services, high-performing ad campaigns rely on effective content strategy to translate qualified leads into business conversions.
If you’re interested in learning more about our content marketing strategy, writing, and editing services, contact us today to schedule a meeting. Our team will be happy to discuss what we do and how we can benefit your business. Without high-quality content, you’re not getting the most out of your SEO, paid search, or social media campaigns.
The first step in every SEO content project is research. Our team will audit your existing website and other assets, compare your performance against competitors’ efforts, develop a detailed keyword list, and set benchmarks to measure future performance. Based on that research, we will put forward a list of detailed recommendations.
Once we are aligned on strategy, our team will deploy the recommendations we put forward in step one. This process may include writing, re-writing, or editing new website content; developing fresh content for Google My Business and other directory listings; analyzing and rewriting existing title tags and meta descriptions; and much more. We will deliver regular status updates and reports throughout this phase.
Once our initial recommendations have been deployed, we will monitor your performance against previously-established benchmarks, deliver regular reports on search engine and website performance, and provide consistent recommendations for ongoing content optimization. The internet is an ever-evolving landscape; your content marketing approach should reflect that reality.
Developing SEO-friendly website content that doesn’t alienate users is challenging, but even great content writers can’t improve your search performance without a detailed, performance-driven strategy to work around. Every piece of SEO content we deliver is created with a purpose, whether it’s a re-written homepage, a weekly blog post, or an update to your Google My Business listing.
Learn more about why we emphasize strategy, and how our content marketing agency can help your business boost website traffic, increase lead generation, and improve user experiences and engagement.