The first step in optimizing your Google My Business listing is to create an account and claim your profile. Doing so will provide access to the management tools you need to further optimize your listing.

Learn more about our ‘claim & verify’ services here.

The contact information, business address, and hours of operation displayed on your Google My Business profile must be as up-to-date and accurate as possible. They should also mirror the information on your website and any other directories you appear on. Maintaining consistent contact information across the web is a signal of reliability to Google.

Not enough businesses take advantage of the full range of features available on Google My Business. For example, businesses have the option to include a brief description of their company. This is an opportunity to share your history and your unique approach. It’s also an opportunity to leverage high-value SEO keywords.

You can also highlight products, services, and industries served on your Google My Business listing. This is another opportunity to provide valuable information to customers and take advantage of your SEO keyword research.

Adding images to your Google My Business profile is both a user engagement tactic – everybody loves flipping through pictures – and a marketing opportunity. Our team has experience creating and publishing marketing images that meet Google’s strict GMB requirements.

Google My Business isn’t a social media platform, but it is an opportunity to provide regular updates to users. Adding Posts to your listing shows that your business is engaged and active, and it provides fresh, relevant information to customers who are just learning about your business.

The Q&A section of your GMB listing is an opportunity to answer FAQs before they’re even asked. Optimizing this section of your profile will once again show that you’re engaged with customers and understand their needs. This is a great way to build user trust.