Online reputation management is the process of curating a positive impression of your business to provide customers a meaningful point of reference. Accurate reviews and social proof improve customer experiences and reflect the best attributes of your business. Reputation management also defends against malicious attacks from competitors, spam reviews, and negative publicity online. Over time, it helps build a cache of text-based and video testimonials and social proof through outreach.

Today an overwhelming majority of people – up to 97% by some estimates – discover businesses on the internet. Nearly 9 out of 10 potential customers will read reviews online and will base their purchase decisions on the impression they receive. Never before has digital word-of-mouth of been so essential to a business’s bottom line. Positive reputation will increase sales, while negative publicity will drive away customers. Online reputation also affects the effectiveness of wider digital marketing efforts.

An online reputation management agency curates reviews, builds legitimate reviews, monitors reputation, responds to negative reviews, and takes action against false reviews. Our team pursues ethical review building on platforms such as Google Reviews, Facebook, Yelp, Google Maps, TripAdvisor, HomeStars, and industry directories. We also engage with customers on social media platforms, attract testimonials through outreach, and report intellectual property violations and Terms of Service violations, when necessary.

A mismanaged presence online can snowball into bad publicity. Mishandled customer complaints on social media will portray the business negatively; excessively negative reviews will mislead customers; spam and malicious comments will lower the value of legitimate reviews. Over time, negative reviews will crystallize into a bad reputation for the business; correcting negative perceptions is more difficult than nurturing a positive reputation from the start.

A: Absolutely! Online reputation management services have a very real correlation with real world sales. Effectively managing reputation helps build trust, improves conversion rates, and tightens sales funnels. The spillover effects of positive online reputation are felt across all digital marketing campaigns, including online advertising (PPC), search engine optimization (SEO) and social media management. A tactful reputation management program reduces the impact of negative publicity and prevents the business from malicious attacks.