Social Media Marketing Strategy

GrowthEngine Media is a Toronto-based digital marketing agency providing social media marketing strategy to businesses of all sizes. Reach out today to learn how we can help your business improve user engagement, generate new leads, and drive more traffic to your website. 

GrowthEngine Media is part of the Facebook Small Business Grants Program.

Increase Traffic
Generate Leads
User Engagement

Social Media Marketing

Social media marketing leverages the massive user base of key social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to help businesses reach new customers, generate new website traffic, improve brand awareness, and more. Most successful social media marketing strategies rely on a combination of channel management (content creation, user engagement, etc.) and paid advertising. 

Our experience in social media marketing extends to all mainstream platforms and includes content creation, brand management, advertising strategy, influencer relationships, and more.

Our Social Media Process


Before providing a concrete social media marketing strategy, our team performs audience and competitor research, creates content recommendations, provides recommendations for balancing organic and paid marketing, and explores opportunities for influencer or brand collaborations. Recommendations are provided alongside investment information, existing benchmarks, and deployment timelines.


Once we receive approval, we begin deploying our recommendations. This stage can take anywhere from a couple weeks to several months, and may include creating new social media accounts, optimizing existing accounts, creating or optimising social media advertising profiles, delivering detailed content calendars, and more. Our team will provide detailed reporting throughout the deployment process.


Once your accounts have been optimized, your paid advertising campaign has launched, and your social media management program is in flight, our team will provide recommendations for continued optimization and growth. We are committed to delivering winning results for every client, and that commitment doesn’t end when our initial recommendations are deployed.

Facebook Small Business Grants Program

GrowthEngine Media is a recipient of the Facebook Small Business Grants Program, which is designed to help small businesses (between two and 50 employees) navigate the uncharted waters of the COVID-19 pandemic. We are prepared to help other eligible businesses access this and other grant programs.


Our social media management team plans, schedules, and produces high-quality social media content with the goal of creating a compelling narrative and forging stronger and closer relationships with your customers. This includes managing individual social media profiles on a granular level, including replying to direct messages and comments.

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Paid social media marketing is an opportunity for businesses to grow brand awareness among qualified audiences. Most paid marketing on social media is processed through the networks’ proprietary advertising platforms, for which we have experience producing ad copy, videos, and visual marketing assets. We have also managed paid social media partnerships, including influencer marketing initiatives.

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Let's Connect

GrowthEngine Media is a full-service digital marketing agency offering social media marketing strategy to small-, medium-, and enterprise-level businesses. Our team has experience developing cost-effective social strategies for businesses in a wide range of industries. If you’re interested in improving your brand’s performance on social media, reach out today to discuss how we can help increase brand awareness and user engagement, generate website traffic, and create new leads.

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