The AI Visibility Score (0–100) is a composite metric that measures: citation frequency (how often your brand appears across tested queries), query coverage (what percentage of your target queries trigger any brand mention), platform breadth (how many of the 5 platforms you are cited on), and citation sentiment (whether mentions are positive, neutral, or negative). It is recalculated using the same methodology every month for comparable trend data.

Each AI platform has different caching and session behaviour. We use standardised testing protocols — fresh sessions, cleared history, incognito mode where applicable, and multiple test runs per query to account for response variability. For platforms with high response variability (like ChatGPT), we average results across multiple tests to produce stable, reliable measurements.

Citation loss is detected in the monthly testing cycle and immediately flagged. We run a diagnostic — checking whether content has changed on cited pages, whether schema was removed or broken, whether a model update changed citation behaviour, or whether competitor improvements displaced your brand. A root cause analysis and recommended fix are delivered within 48 hours of detection.

Monitoring alone does not improve your AI visibility — it tells you where you stand and what is changing. To improve AI citation rates, you need the underlying GEO work: schema implementation, content restructuring, and citation authority building. Monitoring maximises the value of that work by ensuring you catch problems quickly, attribute improvements correctly, and respond to competitor movements before they compound.

Response speed varies significantly by platform. Perplexity crawls in real time and can reflect content changes within days. Google AI Overviews typically respond within 4–8 weeks of content or schema changes being crawled. ChatGPT, which relies more heavily on training data, can take 2–4 months to reflect new citations consistently. Monthly monitoring captures improvements across all timescales.

Yes — we monitor all 5 platforms regardless of which ones you are actively optimizing for. This is important because new citations can appear organically from good content and schema even before active optimisation work begins. It also means you catch opportunities and threats on platforms you had not prioritised — which can change your GEO investment priorities based on where competitors are gaining ground.