- eCommerce SEO Specialists
Turn your product catalogue into an organic revenue engine
eCommerce SEO is a distinct discipline — thousands of product URLs, faceted navigation, pagination, and platform-specific quirks that standard SEO programs miss entirely. We specialise in the unique challenges of ranking eCommerce sites and connecting that traffic to actual purchases.
- Shopify, WooCommerce, and BigCommerce specialists
- Product page and category page SEO from first principles
- Faceted navigation and crawl budget management for large catalogues
- AI shopping search optimisation an emerging traffic opportunity
Get Your Free SEO Audit
No commitment · Delivered in 3 business days
Trusted by 200+ Canadian businesses since 2010
eCommerce SEO Services
eCommerce SEO built for revenue, not just traffic
Every optimisation we make is connected to a revenue outcome. Traffic from poorly targeted keywords does not convert we focus on commercial-intent rankings that bring buyers, not browsers.
Product Page
Optimisation
Title tags, meta descriptions, product schema, FAQ blocks, image alt text, and internal links every element on every product page optimised for both rankings and conversion.
Category Page
Architecture
Category pages drive more organic traffic than product pages on most eCommerce sites. We structure, optimise, and internally link category pages to be your biggest SEO revenue driver.
Technical eCommerce
SEO
Faceted navigation, pagination, out-of-stock pages, product variant canonicals, and crawl budget management the technical challenges unique to large eCommerce catalogues.
eCommerce Content
Strategy
Buying guides, comparison content, and category-adjacent blog content that captures research-phase traffic and funnels it into your product catalogue through smart internal linking.
AI Shopping Search
Google AI Overviews are beginning to surface product recommendations. We structure your product schema, merchant data, and content to be eligible for AI shopping citations — early movers will gain a significant advantage.
Local SEO Results
Map Pack visibility that drives real foot traffic and calls
Map Pack visibility increase for an 8-location Ontario healthcare client in 12 months
0
%
Of local search clicks go to the Map Pack not organic results making it the priority
0
avg
Star rating threshold that correlates most strongly with top-3 Map Pack placement
0
+
High-authority Canadian directory citations built in every local SEO engagement
0
+
Our Local SEO Process
Local SEO that compounds month over month
Local SEO is not a one-time fix. Every month builds on the last more citations, more reviews, more local content creating a compounding authority advantage your competitors cannot easily close.
Local Presence Audit
GBP completeness score, citation consistency check, review profile analysis, competitor Map Pack ranking comparison, and local content gap identification.
GBP Optimisation
Full Google Business Profile overhaul — categories, services, description, photos, and initial post calendar. This alone often produces ranking movement within 30 days.
Citation Cleanup & Build
Existing citations audited for NAP inconsistencies and duplicates. New citations built on 50+ high-authority Canadian and industry-specific directories over the following 60 days.
Content & Schema
Location landing pages created or optimised, LocalBusiness schema implemented, local FAQ blocks added, and internal links connected to your location hub.
Review & Report
Monthly review performance reports Map Pack ranking tracking, GBP insight data, review growth, and citation volume. Strategy refined monthly based on ranking movement.
Local SEO By Industry
Local SEO expertise across every major industry
Different industries have different local ranking dynamics. Healthcare, legal, home services, and restaurants each require a tailored local strategy not the same playbook applied to every category.
Google Business Profile
Local Citation Building
Local Content
Review Strategy
Multi-Location Local SEO
eCommerce SEO Case Studies
eCommerce SEO that moved the revenue needle
Personal Injury Law – SEO
Fashion retailer increases organic revenue significantly
Optimized product pages, category structures, collection content, schema markup, and internal linking to improve rankings and increase organic sales.
Organic revenue
0
%
Organic traffic
0
%
Roofing Company – Local SEO
Roofing supplier captures high-intent product searches
Enhanced category pages, product descriptions, schema implementation, and buying guides to improve visibility for commercial roofing searches.
Organic traffic
0
Online enquiries
+
0
%
Immigration Company – SEO
Immigration firm consultation requests
Built service-focused landing pages, FAQ content, and GEO-optimized content to capture immigration-related search.
Consultation
+
0
%
Organic traffic
+
0
%
Waterproofing Company – SEO
Waterproofing supplier expands organic visibility
Improved category architecture, product content, technical SEO, and schema implementation to increase rankings and online sales.
Organic sessions
+
0
%
Revenue growth
+
0
%
Hotel Industry – Hospitality SEO
Hotel brand grows direct bookings from search
Optimized destination pages, room pages, local SEO signals, and structured data to improve visibility and drive direct reservations.
Direct bookings
+
0
%
Organic traffic
+
0
%
eCommerce SEO Questions
eCommerce SEO questions,answered honestly
eCommerce sites have unique technical challenges that do not exist on brochure sites — thousands of product URLs, faceted navigation generating millions of duplicate URL combinations, pagination, out-of-stock product handling, and product variant canonicalisation. Standard SEO programs often miss these entirely, leaving significant ranking potential untapped.
Most eCommerce clients see meaningful organic revenue growth within 90–120 days of starting a comprehensive program. Technical fixes (especially faceted navigation and canonical corrections) can produce ranking recoveries within 30–60 days. Content-driven growth — buying guides and category content — typically compounds over 6–12 months.
Yes. We specialise in all three platforms and understand their unique SEO characteristics. Shopify has canonical tag quirks and collection URL limitations. WooCommerce has pagination and faceted navigation issues. BigCommerce has strong schema support but URL structure considerations. We know the specific fixes for each platform.
Faceted navigation refers to the filter system on category pages — allowing users to filter by size, colour, brand, price, etc. Each filter combination typically generates a unique URL (e.g., /shoes?colour=red&size=10), creating thousands or millions of near-duplicate pages that waste Google’s crawl budget and dilute ranking authority. Managing this correctly is one of the most impactful technical fixes for large eCommerce sites.
Category pages first, almost always. A well-optimised category page ranking for a broad commercial keyword (e.g., “men’s running shoes”) will drive far more revenue than individual product pages ranking for long-tail queries (e.g., “Nike Air Max 270 size 10 black”). Category pages also distribute authority to product pages through internal links, creating a multiplier effect.
Product schema is structured data (JSON-LD) that tells Google specific information about your products — price, availability, review ratings, and more. It makes your product pages eligible for rich results in Google search (showing star ratings, price, and availability directly in the search result), increasing click-through rates significantly. It also improves eligibility for Google Shopping AI results.
Yes, and the two channels reinforce each other. SEO drives free organic clicks for commercial-intent queries; Google Shopping captures immediate high-intent buyers. Sites strong in both channels dominate the search results page for their category keywords — organic listing, Shopping ads, and often a featured snippet or AI Overview all appearing simultaneously.
It depends on whether the product is temporarily or permanently out of stock. Temporarily out-of-stock pages should remain live with an expected restock date removing them loses accumulated ranking equity. Permanently discontinued products should redirect to the most relevant category or similar product to preserve link equity and avoid 404 errors accumulating on your site.