- Google Partner Certified — Google Ads Management
Google Ads that deliver ROAS, not just clicks
Google Partner certified management across Search, Shopping, Performance Max, Display, and remarketing. AI-enhanced bidding, granular campaign architecture, and full-funnel attribution — every dollar tracked from click to revenue.
- Google Partner certified agency — verified by Google
- AI-enhanced Smart Bidding with full manual override transparency
- Search, Shopping, Performance Max, Display, and Remarketing all managed
- $48M+ in Google Ads spend managed since 2010
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Campaign Types We Manage
Every Google Ads channel, managed bycertified specialists
Different campaign types serve different stages of the buyer journey. We run each with a dedicated specialist — not one generalist managing everything at once.
Search Campaigns
Capture buyers actively searching for your product or service. Granular ad group structure, responsive search ads, AI-enhanced bidding, and continuous negative keyword management.
Google Shopping
Product listing ads for eCommerce. Feed optimisation, granular bid segmentation by product margin, and Performance Max layered on top for maximum channel coverage.
Performance Max
Google's AI campaign type running across all 6 channels. Audience signal configuration, asset group architecture, and conversion goal setup done correctly from day one.
Display Network
Brand awareness and prospecting across 35M+ websites and apps. Custom audiences, contextual targeting, responsive display ads, and placement exclusion management.
Remarketing
Re-engage visitors who did not convert on first visit. Segmented remarketing lists, sequential ad creative strategies, Customer Match, and YouTube remarketing included.
Google Ads Results
ROAS numbers thatprove performance
How We Manage Google Ads
From audit to ROAS inUnder 3 weeks
No months of onboarding before anything improves. Our structured 5-stage process delivers meaningful changes within the first 30 days.
Account Audit
Strategy & Structure
Creative & Landing Pages
AI Bid Optimisation
Report & Scale
Campaign Expertise
Deep expertise across every Google AdsCampaign type
Each campaign type requires a different strategy. We apply the right approach per channel — not a one-size-fits-all structure replicated across every account.
Search Ads
Shopping & PMax
Display Network
Remarketing
Performance Max
Keyword Strategy Case Studies
Research that translated into real rankings
Personal Injury Law – SEO
Law firm dominates practice-area searches across Ontario
Intent-based keyword research uncovered high-value legal opportunities across multiple cities and practice areas. New landing pages secured top rankings for priority searches.
Roofing Company – Local SEO
Roofing company captures high-intent local searches
Keyword mapping identified service and location opportunities across target markets. Optimized pages quickly gained visibility for competitive roofing searches.
Immigration Company – SEO
Immigration firm ranks for visa-related searches
Research uncovered underserved immigration queries with strong commercial intent. Content and landing page strategy improved rankings across key service categories.
Waterproofing Company – SEO
Waterproofing company wins competitive local keywords
Keyword gap analysis revealed missed opportunities for basement and foundation repair searches. Optimized service pages improved rankings and lead generation.
Hotel Industry – Hospitality SEO
Hotel brand captures destination search demand
Destination and travel-intent keyword research identified booking opportunities across key markets. New content hubs increased visibility for travel-related searches.
Google Ads Questions
Google Ads questions,answered honestly
Google Partner status means the agency and its individual account managers have passed Google certification exams, maintain a minimum account performance standard, and manage a minimum spend threshold across client accounts. It signals verified expertise — but it is not a guarantee of results. What matters more is the team’s actual track record and strategic approach, which we are always happy to discuss.
Our management fee is typically 15% of monthly ad spend with a minimum of $800/month. This covers full account management across all campaign types, weekly reporting, monthly strategy reviews, and ongoing optimisation. We provide detailed proposals with projected ROAS before you commit — no surprise fees or hidden charges.
Unlike SEO, Google Ads delivers results almost immediately — campaigns can go live within 1–2 weeks of onboarding. The first 30–60 days are an optimisation period where we learn from your account data. Expect meaningful improvements by month 2 and a fully optimised account by month 3.
Yes, and we prefer it — existing accounts contain valuable historical data. We begin with a full audit before making any changes, identifying wasted spend, missed opportunities, and structural issues. Most clients see improvement within the first 30 days of us taking over management.
Performance Max is Google’s AI-driven campaign type that runs across Search, Shopping, Display, YouTube, Gmail, and Discovery simultaneously. It works well when you have good conversion data and correctly configured audience signals. It does not replace traditional Search and Shopping campaigns — the best accounts use PMax alongside them for complementary coverage.
We create all ad copy, headlines, descriptions, and responsive search ad variations. For display and video, we provide detailed creative briefs and work with your design team or our partners. For landing pages, we provide specific optimisation recommendations and can build dedicated PPC landers on request.
Google updates its bidding algorithms and ad formats regularly. We monitor all platform updates through the Google Ads dashboard, partner communications, and our own performance monitoring alerts. When a change affects your campaigns, we adjust strategy proactively — you will always hear from us before you notice an impact in performance.
You receive a weekly performance snapshot (spend, conversions, ROAS, CPA) and a detailed monthly report covering campaign-level performance, search term analysis, audience insights, Quality Score trends, and next-month strategy. All data is available in your live dashboard 24/7 between reports.