- Social Media Analytics & Performance Reporting
Social media metrics tied to revenue, not vanity
Follower counts and impressions tell you nothing about business impact. We build social media reporting frameworks around the metrics that matter — engagement rates, traffic driven, leads generated, and revenue influenced — delivered monthly with competitor benchmarking and full attribution tracking.
- Revenue-connected metrics — not impressions and follower counts
- UTM tracking on every link for accurate GA4 social attribution
- Top 3 competitor benchmarking included every month
- Custom Looker Studio dashboards with live access between reports
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Analytics Services
Social reporting built forbusiness decisions, not presentations
The best social media reports answer one question: is this programme worth the investment? We build reporting frameworks that connect social activity to business outcomes clearly and honestly.
Business-Impact
Reporting
Monthly reports built around the metrics that connect to revenue — engagement rates, traffic, leads, and attributed conversions. Zero vanity metrics dressed up as KPIs.
Platform-Level
Analytics
Native analytics from every platform interpreted into a unified monthly view. Instagram Insights, LinkedIn Analytics, TikTok Analytics, Facebook Insights, and YouTube Analytics all covered.
Competitor Benchmarking
Your engagement rates, growth rates, and content performance benchmarked against top 3 competitors every month. Share of voice calculation included.
Social Media
Attribution
UTM tracking on every social link. GA4 multi-touch attribution giving social credit for assists, not just last-click conversions. Revenue influence reporting where data supports it.
Custom Dashboards
Looker Studio dashboards connected to all active platforms with live data access. Custom KPI configuration, team sharing, and automated monthly report generation.
Reporting Impact
Reporting that drivesbetter decisions
Our Reporting Process
From data collection tostrategic decisions
Good reporting is not just data collection — it is interpretation, context, and recommendation. Every report we produce ends with clear actions for the following month.
Tracking Setup
Monthly Data Collection
Analysis & Interpretation
Report Production
Strategy Alignment
Analytics Methodology
Measurement frameworks across everyreporting dimension
Different aspects of social performance require different measurement approaches. We apply the right methodology per dimension — not one metric used to evaluate everything.
Metrics That Matter
Platform Analytics
Competitor Benchmarking
Attribution & ROI
Custom Dashboards
Monitoring Case Studies
AI Monitoring QuestionsGEO decisions
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Analytics Questions
Social media analytics questions,answered directly
The metrics that connect to your business objectives. For brand awareness: reach and impressions growth. For engagement and community: engagement rate per post (likes + comments + shares / reach). For traffic: clicks and sessions from social in GA4. For lead generation: DM enquiries, bio link clicks, and form completions attributed to social. For revenue: sales, ROAS, and revenue influenced in multi-touch attribution modelling. Follower count alone tells you very little about business impact.
We implement UTM parameters on every link shared on social media — tagging the platform, campaign name, and content type. This data flows into GA4 where we can see social-attributed sessions, conversion events, and revenue. For a more complete picture, we use multi-touch attribution modelling that gives social credit for its role in buyer journeys that converted through another channel.
Average engagement rates vary significantly by platform and industry. On Instagram, 1–3% is average, 3–6% is good, and above 6% is excellent. On LinkedIn, 2–5% is good for most industries. On TikTok, engagement rates tend to be higher — 5–9% is typical for brands posting consistently. We benchmark your rates against your specific industry and competitor set, not generic platform averages.
We use social analytics tools to measure competitor follower counts, engagement rates, posting frequency, and content performance across public social profiles. This gives us comparable data on their growth rates and engagement levels. Share of voice is calculated by comparing your total content reach and engagement to the combined competitor set. Some data is estimated from public metrics — we are transparent about what is measured directly and what is modelled.
We use a combination of native platform analytics (Instagram Insights, LinkedIn Analytics, TikTok Analytics) for accurate performance data on your own accounts, and third-party social analytics tools for competitor benchmarking, unified cross-platform views, and historical trend analysis. Native analytics are always the primary source for your own performance data.
Looker Studio (formerly Google Data Studio) is a free Google tool that connects to data sources and creates interactive visual dashboards. The dashboards we build require zero technical knowledge to use — you simply click the link, and you see your social performance data in visual charts and tables. We build the dashboard, connect the data sources, and design the layout. You just read it.
You receive a full monthly social media report in the first 10 days of each month. Between monthly reports, you have access to your live Looker Studio dashboard at any time. Once per quarter, we conduct a deeper strategy review — looking at 3-month trends, seasonal patterns, and strategic adjustments for the next quarter. Weekly email updates flag anything significant from the previous week.
Yes — sudden performance changes are usually attributable to one of four factors: a platform algorithm update, a change in your posting frequency or content type, a competitor change that affected your relative share of voice, or an external event (news, seasonality, cultural moment) that shifted audience behaviour. We investigate sudden changes as part of our regular monitoring and include a root cause explanation in the next monthly report.