An AI Visibility Audit is a systematic test of how your brand appears — or fails to appear — when people ask AI tools questions about your industry, category, or specific services. We test across 5 major AI platforms (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Gemini), document every result, and calculate your AI Visibility Score (0–100).

The AI Visibility Score is a composite metric that weights four factors: citation frequency (how often your brand is mentioned across tested queries), query coverage (what percentage of queries trigger any brand mention), platform breadth (how many of the 5 platforms cite you), and citation sentiment (whether mentions are positive, neutral, or negative). Scores are calculated consistently so improvement can be tracked month over month.

Most businesses score between 8 and 22 on their first audit — often scoring 0 on several platforms entirely. The industry average across all first-time audit clients is approximately 18. Within 6 months of a full GEO programme, most clients reach 60–75. The highest scores we have seen are in the 80–90 range for brands with consistent GEO investment over 12+ months.

Standard audits are delivered within 48 hours of receiving your brand briefing and competitor list. Enterprise audits covering 100+ queries or 5+ competitors may take 3–5 business days. The free AI visibility review we offer covers the top 10 category queries across 3 platforms and is typically delivered within 24 hours.

Yes competitor testing is included in every audit. We test your top 3 competitors across the same query set and calculate their AI Visibility Scores alongside yours. This competitive intelligence is often the most valuable output of the audit — understanding not just your absolute score but your relative position in your competitive set.

No — and this is one of the most important findings from our audit work. Many brands with strong organic rankings score near zero on AI visibility because their content is not structured in the formats AI tools prefer to cite. AI citation depends on schema markup, content structure (Q&A format, fact-dense paragraphs, comparison tables), and entity presence — not just keyword rankings.

We recommend a full audit every 6 months as a baseline, with monthly tracking of your AI Visibility Score between full audits. The AI search landscape is evolving rapidly — new platforms emerge, existing platforms update their citation mechanics, and competitor GEO activity changes the competitive picture. Monthly tracking catches meaningful changes before they cost you significant visibility.