The digital age is here. Organizations like the UN are considering whether the internet is a human right. AI is achieving things formerly reserved for sci-fi novels. Cars drive themselves.

AI is all the rage these days. In 2025, it’s projected to hit nearly $200 billion in market value. By 2030, that will leap to $15.7 trillion according to one

2022 Digital Marketing Trend: Social Proofing More Critical Than Ever Word of mouth is a marketing tool as old as time itself. From the first Homo Sapiens that ate berries

Experiential digital marketing is going to be a big digital marketing trend in 2022. But you’re probably wondering what experiential digital marketing is. What Is Experiential Digital Marketing? Experiential marketing

Leverage Your Customer Data Without Infringing on Data Privacy   With so much of our lives being lived online these days, concerns over data privacy are growing. And we’re seeing

Digital marketers love cookies. No, not the delicious baked goods your grandma makes (well, honestly, they probably love those, too) the digital kind. They help send key information that better

Last year between June 15 and September 2, Google rolled out its massive Page Experience Update, a sweeping algorithm reconfiguration that aimed to put user experiences front and centre. At

One of the primary benefits of digital marketing vs traditional advertising is the fact that digital marketing allows advertisers to reach users throughout the day. No longer do brands have

As internet users’ privacy expectations change, the web’s largest digital ads providers have had to adapt. Perhaps no advertising platform has been hit harder by users’ desire for more privacy

Last week, we let you know that Google was in the process of rolling out its latest major algorithm tweak, the ‘May 2022 core update.’ Now, we’re beginning to understand

Last week, Google started to roll out its latest major algorithm change, the ‘May 2022 broad core update.’ This is the first major algorithm revamp to rock the SEO industry

Earlier this month, Google released its six-part Multicultural Marketing Report, a study of Canada’s diversity and how digital marketing agencies should respond to and accommodate shifting demographics. In part one,

In early May, Google announced its new Digital Marketing & E-commerce certification course, a program to help digital marketing professionals brush up on or develop skills and come away with

If you’ve ever considered the size and scope of Alphabet’s search engine advertising machine, a scale probably best-reflected in the company’s quarterly earnings reports, you’ve probably wondered how it manages

Earnings reports from both Google and Microsoft show that search engine advertising revenue continued to grow last quarter, underscoring the continuing prominence the channel has in the larger digital marketing

Google updates its search engine ranking algorithms every day. The updates are mostly small, imperceptible tweaks that even the keenest-eyed SEO doesn’t notice. Occasionally, the search engine rolls out more

Think with Google’s latest dispatch discusses three ways that ‘agencies can help clients drive digital transformation.’ For those unfamiliar with industry jargon, a ‘digital transformation’ is the process of adopting

Over the last several years, TikTok has rapidly evolved from a digital oddity with a cult following among young North Americans to a media juggernaut, the newest addition to a

Facebook encountered three new challenges last week: a Washington Post article detailing a GOP-led, Meta-funded smear campaign against TikTok; a Verge report exposing significant increases in the visibility of harmful

Last week, Google announced that it will sunset Universal Analytics in favour of Google Analytics 4 on July 1, 2023. In a blog post, Russell Ketchum, Director of Product Management,