May Core Algorithm Update Impacts SEO Performance
June 6, 2022
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Last week, we let you know that Google was in the process of rolling out its latest major algorithm tweak, the ‘May 2022 core update.’
TikTok Users, Including Advertisers, Will Soon Be Able to Post 10-Minute Videos
March 7, 2022
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TikTok announced last week that users will soon be able to publish videos up to 10 minutes long, up from a maximum of three minutes
Google Ditches FLoC, Turns to Topics
January 31, 2022
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For the past several years, internet users have become more aware of and more concerned about the security of their private data. In response, Google
Google Lifts All Mobile-First Indexing Deadlines
December 6, 2021
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Google has been prioritizing mobile search for several years, and in March 2020 it announced that all websites would be moved to ‘mobile-first’ indexing by
Tech Giants’ Earnings Reports Speak to State of Digital Advertising
November 9, 2021
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Late last month the world’s biggest tech companies released their quarterly earnings reports. Some were good, some were bad, and all of them spoke to
Google Updates Process for Generating Search Result Titles
August 30, 2021
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Last week, Google announced an update to the way it generates page titles on its search engine results pages (SERPs). While the change won’t significantly
Do Zero-Click Searches Hurt or Help SEO Clients?
March 29, 2021
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Google searches rose in 2020, perhaps as a result of the pandemic. An increasing number of those searches – 46.5 per cent on desktop, 77.2
Tech Earnings Surge Amid Pandemic
November 9, 2020
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The COVID-19 pandemic has had a devastating impact on businesses around the world, but many of the largest, most influential, and most profitable companies on
Google Ads Turns 20
October 26, 2020
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October 23 marked the 20th anniversary of the launch of Google AdWords, the search engine marketing leader now rebranded as Google Ads. The platform’s goal,
Here’s How Canadian Consumer Behaviour has Changed Amid COVID-19
October 13, 2020
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Last week, Think with Google Canada released new insights on the consumer journeys Canadians are taking amid the COVID-19 pandemic. Unsurprisingly, consumption and buying habits