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Meta Business Partner — Facebook & Instagram Ads
Facebook & Instagram ads that build audiences and drive revenue
Meta Business Partner certified management across Facebook and Instagram. Creative strategy, audience architecture, retargeting sequences, and eCommerce catalogue ads — all structured to deliver measurable ROAS, not just impressions and reach.
- Meta Business Partner certified agency
- Full-funnel creative strategy — awareness to conversion
- Dynamic Product Ads and eCommerce catalogue campaigns
- 3.1x average ROAS across managed Meta accounts
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Meta Advertising Services
Every Meta ad format, managed for maximum ROAS
Facebook and Instagram require different creative strategies, different placements, and different bidding approaches. We manage each with a specialist who understands the nuances of both platforms.
Audience Strategy
Custom audiences, lookalike models, interest layering, and retargeting lists — the audience foundation that determines whether your creative gets shown to the right people.
Creative Strategy & Testing
Structured creative testing framework — hook testing, copy angle testing, format testing. New creative introduced every 2–3 weeks to combat fatigue before it impacts performance.
Retargeting Sequences
Three-stage retargeting — top-of-funnel site visitors, mid-funnel product page viewers, bottom-of-funnel abandoners. Each stage gets different creative messaging aligned to buyer intent.
eCommerce & DPA
Dynamic Product Ads personalised to each shopper's browsing history, Advantage+ Shopping, and Instagram Shopping catalogue integration — the full eCommerce Meta stack.
Video & Reels Ads
Video is the highest-performing format on Meta in 2026. We produce and test Reels ads, Stories ads, and in-feed video with sound-on creative strategies built for thumb-stopping performance.
Meta Ads Track Record
Real ROAS from realMeta campaigns
Our Meta Advertising Process
Creative-first Meta strategy,built to compound
Meta advertising is a creative game. Our process puts creative strategy at the centre — because the best audience targeting in the world underperforms with weak creative.
Audit & Baseline
Audience Architecture
Creative Strategy
Test & Iterate
Scale & Report
Meta Platform Expertise
Platform-specific strategy across every Metachannel
Facebook and Instagram have different audiences, different creative formats, and different performance dynamics. We optimise each independently — not a single strategy applied to both.
Facebook Ads
Instagram Ads
Creative Strategy
Retargeting
eCommerce Meta Ads
Keyword Strategy Case Studies
Research that translated into real rankings
Personal Injury Law – SEO
Law firm dominates practice-area searches across Ontario
Intent-based keyword research uncovered high-value legal opportunities across multiple cities and practice areas. New landing pages secured top rankings for priority searches.
Roofing Company – Local SEO
Roofing company captures high-intent local searches
Keyword mapping identified service and location opportunities across target markets. Optimized pages quickly gained visibility for competitive roofing searches.
Immigration Company – SEO
Immigration firm ranks for visa-related searches
Research uncovered underserved immigration queries with strong commercial intent. Content and landing page strategy improved rankings across key service categories.
Waterproofing Company – SEO
Waterproofing company wins competitive local keywords
Keyword gap analysis revealed missed opportunities for basement and foundation repair searches. Optimized service pages improved rankings and lead generation.
Hotel Industry – Hospitality SEO
Hotel brand captures destination search demand
Destination and travel-intent keyword research identified booking opportunities across key markets. New content hubs increased visibility for travel-related searches.
Meta Ads Questions
Facebook & Instagram questions,answered clearly
Google Ads captures people actively searching for your product — high intent, higher CPCs. Meta reaches people based on who they are (demographics, interests, behaviours) rather than what they are searching for — lower intent, lower CPCs, but better for brand building and top-of-funnel awareness. The two channels complement each other. Most businesses benefit from running both simultaneously with different objectives per platform.
Our Meta management fee is typically 15–18% of monthly ad spend with a minimum of $750/month. This includes full campaign management, creative strategy direction, weekly performance reporting, and monthly strategy reviews. Ad spend is paid directly to Meta — we never hold client ad budgets.
The iOS 14.5 update significantly impacted Meta pixel tracking accuracy. We implement the Meta Conversions API (server-side tracking) alongside the pixel for every client — this bypasses browser-based tracking restrictions and restores attribution accuracy. We also use Aggregated Event Measurement configuration to prioritise your most important conversion events.
We develop the creative strategy and copy for all campaigns. For static image ads, we work with your existing brand assets or brief your design team. For video, we provide detailed production briefs or work with our video production partners. Creative testing is built into the strategy from day one — we are constantly iterating on what performs.
Facebook and Instagram campaigns typically require a 7–14 day learning period before the algorithm optimises delivery effectively. Meaningful ROAS data is usually available by the end of week 3. Month 2 is typically where we see the biggest performance improvements as creative testing produces winning variations and audiences mature.
Yes — though LinkedIn is usually the stronger primary platform for B2B. Meta works well for B2B when combined with LinkedIn: LinkedIn drives top-of-funnel brand awareness and LinkedIn Ads capture decision-makers directly, then Meta retargeting closes the loop by reaching those same people as they browse Facebook and Instagram outside of work hours.
We recommend a minimum of $2,000/month in ad spend to generate enough data for meaningful creative testing and audience optimisation. Below this level, the Meta algorithm struggles to exit the learning phase and results are highly variable. Our management minimum is $750/month on top of ad spend.
Weekly snapshots cover spend, reach, impressions, clicks, CTR, conversions, ROAS, and CPM. Monthly reports include creative performance breakdown (which ads are winning and why), audience overlap analysis, frequency monitoring (to catch creative fatigue early), and next-month creative and audience strategy.