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As internet users’ privacy expectations change, the web’s largest digital ads providers have had to adapt. Perhaps no advertising platform has been hit harder by
For the past several years, internet users have become more aware of and more concerned about the security of their private data. In response, Google
Over the past several years, Google has made several well-publicized changes to its digital advertising platforms to improve user privacy and give users more control
User and data privacy are hot-button issues in the tech world, and the digital advertising sector, in particular. At the centre of the controversy are