May 30, 2019
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Google announced two new ad types at its annual Marketing Live gathering in San Francisco earlier this month. It also announced expanded visibility for Showcase
Google announces text ads for YouTube
February 21, 2019
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At the SMX West search engine marketing conference in San Jose this January, Google announced that paid search text ads can now display on YouTube.
Don’t forget about Bing Ads!
January 31, 2019
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The broad goal of any digital marketing campaign is to maximize online visibility. The purpose of this visibility may vary – do you want to
Introducing Phrase Match Modifier
January 17, 2019
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When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and
Google AdWords is now Google Ads
July 27, 2018
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Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made
Adthena releases 2018 Paid Search Benchmark report
July 19, 2018
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In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search
Advertisers continue to spend on search, Merkle reports
May 31, 2018
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Each quarter, performance marketing agency Merkle releases a Digital Marketing Report that leverages client data to paint an industry portrait. As always, the report for
Search engines reclaim referral crown from social media
March 29, 2018
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Search engine marketing firms had reason to celebrate in 2017. According to analytic platform Shareaholic, search engines drove 34.8 per cent of total website traffic
Budget is the foundation of your PPC campaign
March 22, 2018
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What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to draw in leads; targeting ensures
Are we due for a paid search renaissance?
February 1, 2018
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Consumers’ online behaviour is changing, and the digital marketing industry is changing with it. Gone are the days when SEO and paid search marketing stood