- Influencer Marketing & UGC Strategy
Influencer campaigns that build trust and drive purchases
The right influencer recommendation reaches buyers in a context of trust that brand advertising cannot replicate. We identify, vet, brief, and manage influencer partnerships across Canadian markets — from micro-influencer programmes that convert to macro campaigns that build brand recognition at scale.
- Influencer identification based on engagement rate, not follower count
- End-to-end campaign management — your team never chases a creator
- Micro-influencer programmes for conversion, macro for brand awareness scale
- UGC strategy that turns customer content into a perpetual content asset
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Influencer Marketing Services
Influencer programmes thatEarn trust and drive sales
Influencer marketing works when the creator is genuinely aligned with your audience and your brand. We do the research, manage the relationship, and measure the outcome — end to end.
Influencer Identification &
Vetting
Creator discovery across Instagram, TikTok, YouTube, and LinkedIn. Vetting based on engagement rate, audience demographics, content quality, and brand safety record — not follower count alone.
Micro-Influencer
Campaigns
10k–100k followers. 3–7% engagement rates. Niche, trusting audiences that convert at higher rates than macro-influencer campaigns. We build and manage micro-influencer programmes across Canadian verticals.
Macro-Influencer
Campaigns
100k+ followers. Brand awareness at scale for product launches and brand building objectives. Negotiation, rights management, and performance measurement all included.
Campaign Management
End-to-end management — creator outreach, contracts, briefing, content approval, posting schedule, and performance tracking. Your team is never the primary contact with creators.
UGC Strategy
User-generated content — the most trusted social proof format — collected, rights-cleared, and repurposed systematically. UGC collection strategy, customer briefing, and content repurposing plan.
Influencer Marketing Results
Influencer results thatMove product and build brands
Our Influencer Marketing Process
From creator discovery toPerformance report
Influencer campaigns are complex to manage well. Our end-to-end process removes the coordination burden from your team entirely.
Programme Strategy
Creator Discovery & Vetting
Outreach & Negotiation
Brief & Content Approval
Track & Report
Influencer Campaign Expertise
Creator programmes across every influencerTier and platform
Different campaign objectives require different influencer tiers and different platforms. We match creator strategy to your specific objective and budget.
Influencer Identification
Micro-Influencer Campaigns
Macro-Influencer Campaigns
Campaign Management
UGC Strategy
Monitoring Case Studies
AI Monitoring QuestionsGEO decisions
Personal Injury Law – SEO
Law Firm Featured in AI Answers
Entity optimization, attorney authority signals, FAQ restructuring, and citation building across legal publications improved visibility in AI-generated responses.
Roofing Company – Local SEO
Roofing Brand Appears in AI Results
Service content restructuring, project schema implementation, review optimization, and local authority building increased AI search visibility.
Immigration Company – SEO
Immigration Firm Cited by AI
Entity schema deployment, service page optimization, FAQ expansion, and authority citations improved brand mentions across AI platforms.
Waterproofing Company – SEO
Waterproofing Company AI Answers
Service schema deployment, local authority citations, FAQ optimization, project content restructuring improved AI visibility.
Hotel Industry – Hospitality SEO
Hotel Recommended in AI Search
Location entity optimization, travel content restructuring, review schema, and authority citations helped improve AI platform visibility.
Influencer Marketing Questions
Influencer marketing questions,answered honestly
We use professional influencer marketing platforms alongside manual research to identify creators based on the metrics that actually predict campaign performance: engagement rate (not follower count), audience demographic accuracy, content quality consistency, niche relevance, and brand safety record. We typically develop a longlist of 20–50 candidates and shortlist the top 5–10 for your review before any outreach begins.
It depends on your objective. Micro-influencers (10k–100k followers) have higher engagement rates, more trusting and niche audiences, and significantly lower costs — making them better for conversion-focused campaigns. Macro-influencers (100k+ followers) deliver brand awareness at scale and media credibility — better for product launches and brand awareness objectives. Most brands benefit from a mix, starting with micro for conversion efficiency and adding macro selectively for reach.
We use a combination of unique tracking links (UTM parameters) per creator, platform native analytics for reach and engagement data, and promo codes where applicable for direct conversion attribution. Per-creator reports show reach, impressions, engagement rate, link clicks, and conversions. This attribution makes it clear which creators drove ROI and which underperformed — informing future creator selection.
Costs vary enormously by influencer tier and platform. Micro-influencers typically charge £200–£2,000 per post depending on platform and engagement rate. Macro-influencers range from $5,000–$50,000 per campaign. Our management fee is separate — typically 25–30% of total campaign creator budget for full management. We provide a detailed budget model before any commitment is made.
Yes — end-to-end. We handle outreach, negotiation, contract execution, briefing, content approval, posting coordination, and payment facilitation. Your team is not the primary contact with any creator. You approve the influencer shortlist, review the content before it posts, and receive the performance report. Everything in between is managed by us.
Influencer content is created by people with an established audience who post to their followers. UGC is content created by your actual customers — reviews, unboxing videos, testimonials, and organic brand mentions — that you collect, rights-clear, and repurpose as marketing assets. UGC typically outperforms brand-produced content and influencer content on paid social because authenticity and social proof convert at higher rates than produced creative.
Contracts include specific deliverable timelines with penalty clauses for late delivery. Content approval is required before posting, so poor content is identified and revised before it goes live. We maintain ongoing relationships with creators and manage expectations proactively — most quality issues are prevented by thorough briefing rather than addressed after the fact.
We can run campaigns with minimal client involvement — you approve the creator shortlist and content before posting, and receive the performance report. Everything in between can be handled independently. For first-time influencer campaigns or brand-sensitive campaigns, we recommend more active involvement during the brief and content approval phases until you are confident in our execution.