Time to consider video marketing
August 9, 2018
No Comments
In an article for Think with Google, David Rodnitzky of 3Q Digital argued that digital video marketing, when done right, has evolved from an unknown
Content marketing should appeal to Google AND users
August 2, 2018
No Comments
Effective content marketing is a delicate balancing act. On the one hand, your content must be optimized to appeal Google’s sometimes-fussy algorithms; on the other,
Google AdWords is now Google Ads
July 27, 2018
No Comments
Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made
Adthena releases 2018 Paid Search Benchmark report
July 19, 2018
No Comments
In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search
How smaller social media networks are competing with the duopoly
July 12, 2018
No Comments
Google and Facebook are known as ‘the duopoly’ in the digital marketing world. Together, the companies absorb more than half of all digital advertising dollars.
Mary Meeker delivers her 2018 Internet Trends Report
July 5, 2018
No Comments
Each year, venture capitalist Mary Meeker releases a highly-anticipated report identifying important trends in the tech world. The 2018 version was unveiled at the end
Digital marketing agencies can catch a glimpse of the future in teens’ online behaviour
June 28, 2018
No Comments
In a report titled Teens, Social Media & Technology 2018, released last month, Pew Research Centre showed that American teens’ online behaviour is evolving, with
Local Search is Evolving
June 21, 2018
No Comments
The changes have been incremental, but local search is evolving. For local search marketing professionals and their clients, that means engaging more than ever with
Protect Your Rep on Social Media
June 14, 2018
No Comments
Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to
Google I/O 2018: A brief, belated recap
June 7, 2018
No Comments
Last month, Google held its annual I/O conference, a gathering of developers from around the world that focuses on next-generation technology. Each year, the company