Expect More Google Dominance in 2020
January 24, 2020
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Google was the most popular search engine in the world by a vast margin during the last decade. It was also a dominant player in
Introducing Phrase Match Modifier
January 17, 2019
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When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and
A look at Google’s newest text ads
October 18, 2018
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In 2016, Google shook the digital marketing world by announcing Expanded Text Ads (ETA), a new form of paid search advertisement, double the size of
Google AdWords is now Google Ads
July 27, 2018
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Last month, Google announced a major reorganization of its advertising products. While the basic mechanisms through which brands advertise remain unchanged, the announcement still made