Introducing Phrase Match Modifier
January 17, 2019
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When you work for a digital marketing agency, your clients expect you to push the envelope, to develop new ways of generating brand recognition and
How do reviews affect local search marketing?
August 16, 2018
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This May, some small business owners noticed a sudden drop in the number of reviews attached to their profiles as Google deleted millions of legacy
Adthena releases 2018 Paid Search Benchmark report
July 19, 2018
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In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search
Local Search is Evolving
June 21, 2018
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The changes have been incremental, but local search is evolving. For local search marketing professionals and their clients, that means engaging more than ever with
Budget is the foundation of your PPC campaign
March 22, 2018
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What factors are most essential to the success of pay-per-click (PPC) search engine marketing campaigns? Strong creative is necessary to draw in leads; targeting ensures
Google releases Canada search insights
January 18, 2018
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In recognition of Canada 150, a year-long celebration that wrapped up in December, Google released some Canuck-centric consumer insights that shed light on what Canadians
In pursuit of ethical social media advertising practices
October 12, 2017
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On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit
Under-performing campaigns are learning opportunities
October 5, 2017
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Data and analytics are crucial to any digital marketing agency’s successful decision making. At GrowthEngine, we carefully determine what aspects of search and display campaigns
Google shares AdWords “product roadmap”
June 22, 2017
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In late May, Google shared its 2017 AdWords “product roadmap” at the Google Marketing Next event in California. While the information contained in the roadmap
GrowthEngine is a Premier Partner Digital Marketing Agency
March 9, 2017
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GrowthEngine Media is proud to announce that we are now a Premier Google Partner digital marketing agency. This designation is reserved for agencies with advanced