The biggest Google stories of 2017
January 25, 2018
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Google dominated search marketing news in 2017. This should come as no surprise to anyone within the industry: as of last December, nearly 78 per
Google releases Canada search insights
January 18, 2018
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In recognition of Canada 150, a year-long celebration that wrapped up in December, Google released some Canuck-centric consumer insights that shed light on what Canadians
Google announces updates to results pages
January 11, 2018
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In December, Google announced changes to search engine results pages aimed at improving the user experience. The changes will also present challenges to digital marketing
2017 in review
January 4, 2018
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2017 was an interesting year in digital marketing. While brands continued to pour money into the online sphere, advertiser trust wavered and major publishers faced
The written word in digital marketing
December 21, 2017
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Marketing, at its core, is about communication; when marketers develop messaging, they are attempting to communicate a unique value proposition to a specific audience. There
What marketing technology trends will dominate 2018?
December 14, 2017
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December is a time to reflect on the past twelve months and prepare for the year ahead. For a digital marketing agency like GrowthEngine Media,
How to win local search in 2018
December 7, 2017
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On November 9, Local SEO Guide released a comprehensive report on the state of local ranking factors in 2017. Specifically, the report looked at what
Marketers scramble to survive the holiday season
November 30, 2017
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We are now smack-dab in the middle of the holiday season, which reaches a fever pitch on the Black Friday/Cyber Monday/American Thanksgiving last weekend of
SMX East speakers provide ranking factor update for SEO agencies
November 23, 2017
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Google’s ranking algorithm evolves alongside technological change and user preference, meaning the ranking factors that compose the algorithm are always in flux. For example, in
Facebook’s new Explore Feed, and its impact on social media marketers
November 16, 2017
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Social media marketers take note: Facebook recently launched its new “Explore Feed,” which a rep described to media outlets as “a complimentary feed of popular