Digital Marketing Should be multi-Generational
August 23, 2021
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Ninety-one per cent of Canadians used the internet in 2019, according to the World Bank, a figure that has remained stable since 2016 and is
Google Makes Changes to Better Protect Young Users
August 17, 2021
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Children and teenagers, like the rest of us, are spending more time online than ever before. In fact, the offline-to-online shift necessitated by the COVID-19
COVID-Weary Users Turn to YouTube, and Digital Marketing Agencies Follow
August 9, 2021
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The COVID-19 pandemic prompted people around the world to change their behaviour, often to the benefit of the tech industry and digital marketing agencies. Earlier
Google Launches Link Spam Update
August 3, 2021
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Google started rolling out yet another algorithm update at the beginning of last week, this time focused on reducing the impact of spammy links. SEO
Google Ads Announces ‘Three Strike’ System for Policy Violations
July 26, 2021
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Last week, Google Ads announced a new ‘three-strike’ system to discourage advertisers from repeatedly violating its policies. According to an article posted to Google Ads
How Will the Move Away from Cookies Affect Google Ads?
July 19, 2021
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In the interest of promoting user privacy, Google and other tech giants are slowly moving towards a cookie-less future. That change has massive implications for
Google Caps Months of Algorithm Changes with July Core Update
July 13, 2021
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The period between early April and late July 2021 will be remembered as one of the busiest on record for SEO agencies that live and
YouTube Viewership Surge Offers Digital Marketing Opportunities
June 28, 2021
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The COVID-19 pandemic changed the ways people around the world, including Canadians, consumed media. Digital streaming services like Netflix, Crave, and Amazon Prime exploded in
Do Fewer Cookies in Digital Advertising Really Mean More Privacy?
June 21, 2021
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User and data privacy are hot-button issues in the tech world, and the digital advertising sector, in particular. At the centre of the controversy are
Can Facebook Sustain Digital Marketing Dominance Amid Slowing User Growth?
June 14, 2021
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Facebook has become controversial. To some, it represents the dark side of the social media age, an ad-fuelled outrage machine feeding off negativity and polarization.