Do Zero-Click Searches Hurt or Help SEO Clients?
March 29, 2021
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Google searches rose in 2020, perhaps as a result of the pandemic. An increasing number of those searches – 46.5 per cent on desktop, 77.2
Are You Ready for the Post-Pandemic World?
March 15, 2021
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The COVID-19 pandemic forced businesses to rapidly reconsider their marketing strategies. Digital marketing and online commerce surged: according to Digital Commerce 360, e-commerce sales increased
The Pandemic Stole its Spotlight, but 5G is Still the Next Biggest Thing in Tech
March 8, 2021
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When we think back to our pre-pandemic lives, the focus is probably on family gatherings, live concerts, and busy restaurants, not 5G networks. But in
Google’s Page Experience Update is Around the Corner
March 1, 2021
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It’s time to start talking about Google’s upcoming Page Experience Update. This major algorithm tweak, which SEO agencies first caught wind of in May 2020
Why Did Facebook Block News Access in Australia?
February 22, 2021
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Last week, Facebook took another step toward becoming the world’s most mistrusted tech company by abruptly blocking Australians’ access to news content. It also barred
Google Announces Passage Ranking
February 16, 2021
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Last week, Google confirmed that ‘passage ranking,’ originally announced in October 2020 as ‘passage indexing’, is now live for English-language searches in the United States.
Why is Facebook Angry at Apple?
February 8, 2021
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The rivalry between Facebook and Apple has reached a new climax in advance of Apple’s upcoming software update, which will give users more control over
Google Canada Shares 2021 Marketing Trends
February 1, 2021
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Last week, Google Canada asked three leaders from its digital marketing team to discuss trends that they believe will animate consumers in 2021. These trends
Google Refuses to Help Australia News Industry, Threatens Withdrawal
January 25, 2021
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On Friday, Google Australia threatened to pull its search services from the country as lawmakers introduced a ‘world-first law to make Google, Facebook and potentially
Consumer Trends for 2021
January 18, 2021
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Google recently published an analysis of ‘billions of searches from 2020, as well as consumer behaviours, surveys, and interviews.’ The analysis yielded five insights about