Protect Your Rep on Social Media
June 14, 2018
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Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to
Facebook in the age of Cambridge Analytica
April 26, 2018
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For the past month, Facebook has been embroiled in a scandal that threatened to disrupt social media marketing. In mid-March, an investigative report from The
New social media usage numbers released
April 5, 2018
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On March 1, the Pew Research Center, a Washington-based think tank, released the results of a new survey regarding American social media usage. The results
Is influencer marketing here to stay?
March 1, 2018
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Back in early January, Marketing Land asked an important question: will 2018 be the “Year of the Influencer” or the year influencer marketing fades to
Will Facebook’s News Feed changes affect social media marketing?
February 8, 2018
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Facebook co-founder and CEO Mark Zuckerberg made his New Year’s resolutions very public social media users and social media marketing pros this year. On January
Facebook’s new Explore Feed, and its impact on social media marketers
November 16, 2017
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Social media marketers take note: Facebook recently launched its new “Explore Feed,” which a rep described to media outlets as “a complimentary feed of popular
Can social media properties boost websites’ SEO?
October 19, 2017
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How do your company’s social media properties affect your search rankings? Can social media play a role in your holistic SEO strategy? Many digital marketing
In pursuit of ethical social media advertising practices
October 12, 2017
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On September 14, ProPublica published a scathing article about targeting options used by Facebook’s social media advertising engine. “Want to market Nazi memorabilia, or recruit
Social media marketing: a guide to the basics
May 11, 2017
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Google generates billions of dollars each year in search advertising revenue, and in return it offers a comprehensive suite of analytic and measurement tools to
Where does social media go from here?
August 30, 2016
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Social media’s importance in digital marketing has been widely acknowledged for some time now. Whether you’re looking to shape your brand’s identity or connect with