Internet Users are More Mobile Than Ever
September 13, 2021
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For several years, digital marketers have understood that mobile marketing isn’t just the way of the future – it’s also the way of the present.
Younger internet users force advertisers to reconsider personalization tactics
September 20, 2018
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In the online world, trends change almost as fast as digital marketing professionals can keep up with them. New platforms emerge every day and user
Adthena releases 2018 Paid Search Benchmark report
July 19, 2018
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In June, Adthena released its 2018 Paid Search Benchmark report, an analysis of data collected from hundreds of thousands of advertisers and millions of search
Mary Meeker delivers her 2018 Internet Trends Report
July 5, 2018
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Each year, venture capitalist Mary Meeker releases a highly-anticipated report identifying important trends in the tech world. The 2018 version was unveiled at the end
Digital marketing agencies can catch a glimpse of the future in teens’ online behaviour
June 28, 2018
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In a report titled Teens, Social Media & Technology 2018, released last month, Pew Research Centre showed that American teens’ online behaviour is evolving, with
Video is central to digital marketing in 2018
March 8, 2018
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If you haven’t incorporated video into your digital marketing strategy, now is the time. eMarketer recently published a report titled “Global Digital Video Viewers: eMarketer’s
Mobile dominance is here to stay
September 14, 2017
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Two years ago, Google announced that more worldwide searches were conducted on mobile devices – smartphones and tablets – than on desktop computers. It was
Is messaging the future of user engagement?
July 27, 2017
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Reaching and engaging with customers is an always-valid digital marketing goal for any brand, and an always-challenging one. As online behaviour continues to evolve, marketers