
eMarketer Predicts Massive Social Media Advertising Gains for TikTok
Over the last several years, TikTok has rapidly evolved from a digital oddity with a cult following among young North Americans to a media juggernaut,
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Over the last several years, TikTok has rapidly evolved from a digital oddity with a cult following among young North Americans to a media juggernaut,

Facebook encountered three new challenges last week: a Washington Post article detailing a GOP-led, Meta-funded smear campaign against TikTok; a Verge report exposing significant increases

TikTok announced last week that users will soon be able to publish videos up to 10 minutes long, up from a maximum of three minutes

Last week, Lush, the British cosmetics company, announced it was quitting Facebook, Instagram, TikTok, and Snapchat in accordance with its new “Global Anti-Social Media Policy.”

Last week was a more difficult one than usual for Facebook. On Sunday, October 3, a whistleblower appeared on 60 Minutes to discuss the troves

The COVID-19 pandemic prompted people around the world to change their behaviour, often to the benefit of the tech industry and digital marketing agencies. Earlier

The COVID-19 pandemic changed the ways people around the world, including Canadians, consumed media. Digital streaming services like Netflix, Crave, and Amazon Prime exploded in

Facebook has become controversial. To some, it represents the dark side of the social media age, an ad-fuelled outrage machine feeding off negativity and polarization.

Facebook released its Q1 2021 results last week. As always, the report contained nuggets of insightful information for digital marketing agencies and their clients. “We

Last week, eMarketer released its Q1 2021 Social Media Update, a ‘summary of key developments’ in the social media marketing world. It’s no secret that