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Digital marketers love cookies. No, not the delicious baked goods your grandma makes (well, honestly, they probably love those, too) the digital kind. They help
Last year between June 15 and September 2, Google rolled out its massive Page Experience Update, a sweeping algorithm reconfiguration that aimed to put user
One of the primary benefits of digital marketing vs traditional advertising is the fact that digital marketing allows advertisers to reach users throughout the day.
As internet users’ privacy expectations change, the web’s largest digital ads providers have had to adapt. Perhaps no advertising platform has been hit harder by
Last week, we let you know that Google was in the process of rolling out its latest major algorithm tweak, the ‘May 2022 core update.’
Last week, Google started to roll out its latest major algorithm change, the ‘May 2022 broad core update.’ This is the first major algorithm revamp
Earlier this month, Google released its six-part Multicultural Marketing Report, a study of Canada’s diversity and how digital marketing agencies should respond to and accommodate
In early May, Google announced its new Digital Marketing & E-commerce certification course, a program to help digital marketing professionals brush up on or develop
If you’ve ever considered the size and scope of Alphabet’s search engine advertising machine, a scale probably best-reflected in the company’s quarterly earnings reports, you’ve
Earnings reports from both Google and Microsoft show that search engine advertising revenue continued to grow last quarter, underscoring the continuing prominence the channel has