May Core Algorithm Update Impacts SEO Performance
June 6, 2022
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Last week, we let you know that Google was in the process of rolling out its latest major algorithm tweak, the ‘May 2022 core update.’
Google Launches May 2022 Broad Core Update
May 30, 2022
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Last week, Google started to roll out its latest major algorithm change, the ‘May 2022 broad core update.’ This is the first major algorithm revamp
Google’s Advice for Multicultural Digital Marketing
May 24, 2022
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Earlier this month, Google released its six-part Multicultural Marketing Report, a study of Canada’s diversity and how digital marketing agencies should respond to and accommodate
Google Delivers Incorrect SEO Lessons in Digital Marketing Course
May 16, 2022
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In early May, Google announced its new Digital Marketing & E-commerce certification course, a program to help digital marketing professionals brush up on or develop
Google Releases 2021 Ads Safety Report
May 9, 2022
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If you’ve ever considered the size and scope of Alphabet’s search engine advertising machine, a scale probably best-reflected in the company’s quarterly earnings reports, you’ve
Earnings Reports Indicate Continued Prominence of Search Engine Advertising
May 4, 2022
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Earnings reports from both Google and Microsoft show that search engine advertising revenue continued to grow last quarter, underscoring the continuing prominence the channel has
Is MUM Google’s Next Paradigm Shift?
April 25, 2022
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Google updates its search engine ranking algorithms every day. The updates are mostly small, imperceptible tweaks that even the keenest-eyed SEO doesn’t notice. Occasionally, the
Where Does Digital Marketing Fit Within Your Digital Transformation?
April 18, 2022
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Think with Google’s latest dispatch discusses three ways that ‘agencies can help clients drive digital transformation.’ For those unfamiliar with industry jargon, a ‘digital transformation’
eMarketer Predicts Massive Social Media Advertising Gains for TikTok
April 11, 2022
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Over the last several years, TikTok has rapidly evolved from a digital oddity with a cult following among young North Americans to a media juggernaut,
Don’t Let Facebook’s Latest Scandals Stop Your Social Media Advertising Efforts
April 4, 2022
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Facebook encountered three new challenges last week: a Washington Post article detailing a GOP-led, Meta-funded smear campaign against TikTok; a Verge report exposing significant increases