Over the past several years, Google has made several well-publicized changes to its digital advertising platforms to improve user privacy and give users more control
Last week, Google announced a new type of Display marketing campaign that will combine the user-friendliness of its ‘Smart Display’ campaign types with the customization
For several years, digital marketers have understood that mobile marketing isn’t just the way of the future – it’s also the way of the present.
To the relief of every SEO agency in Toronto, in Canada, and across North America, Google’s Page Experience Update is now complete. The search engine
Last week, Google announced an update to the way it generates page titles on its search engine results pages (SERPs). While the change won’t significantly
Ninety-one per cent of Canadians used the internet in 2019, according to the World Bank, a figure that has remained stable since 2016 and is
Children and teenagers, like the rest of us, are spending more time online than ever before. In fact, the offline-to-online shift necessitated by the COVID-19
The COVID-19 pandemic prompted people around the world to change their behaviour, often to the benefit of the tech industry and digital marketing agencies. Earlier
Google started rolling out yet another algorithm update at the beginning of last week, this time focused on reducing the impact of spammy links. SEO
Last week, Google Ads announced a new ‘three-strike’ system to discourage advertisers from repeatedly violating its policies. According to an article posted to Google Ads