Protect Your Rep on Social Media
June 14, 2018
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Last month, Twitter announced that it will punish bad behaviour by making tweets from wayward users less visible as part of the company’s strategy to
Google I/O 2018: A brief, belated recap
June 7, 2018
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Last month, Google held its annual I/O conference, a gathering of developers from around the world that focuses on next-generation technology. Each year, the company
Advertisers continue to spend on search, Merkle reports
May 31, 2018
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Each quarter, performance marketing agency Merkle releases a Digital Marketing Report that leverages client data to paint an industry portrait. As always, the report for
Google releases better-than-expected financial report
May 24, 2018
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Last month, Google’s parent company, Alphabet, released its first-quarter (Q1) financials, a report that even digital marketing agencies in Toronto were eager to review. Once
Digital video marketing is here to stay
May 17, 2018
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With Facebook implementing an increasingly video-heavy News Feed, Instagram extending the length of its video posts to a full minute, and YouTube remaining one of
Even as HomePod struggles, smart speakers are surging
May 10, 2018
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In April, Bloomberg reported that Apple was struggling to sell its HomePod smart speaker. ‘Inventory is piling up,’ the outlet reported, and lower-than-expected sales have
Google adds new languages to Maps
May 3, 2018
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Local digital advertising professionals from around the world celebrated in late March when Google announced the addition of 39 new languages to its Google Maps platform.
Facebook in the age of Cambridge Analytica
April 26, 2018
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For the past month, Facebook has been embroiled in a scandal that threatened to disrupt social media marketing. In mid-March, an investigative report from The
Prepare for the Advent of Mobile-First Purchasing
April 19, 2018
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For several years, every digital marketing agency in Canada has worked tirelessly to ensure their clients are prepared for the rise of the mobile-first online
Google announces latest algorithm update
April 12, 2018
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Last week, Google confirmed a “broad core algorithm update” after SEOs and webmasters noticed search ranking fluctuations over several days. As always, the update has