GrowthEngine Media is a Toronto-based digital marketing agency providing Google My Business optimization and a wide range of other services to businesses of all sizes. Reach out today to discuss how we can help your business increase website traffic, optimize user experience, generate leads, and improve user engagement.
Google My Business is now a critical digital marketing tool for businesses in most industries. Your GMB listing serves as a primary touchpoint for customers, and can help drive sales both online and in-store.
Google My Business optimization is the process of amplifying your GMB listing for increased visibility on search engine results pages and improved performance as a lead generation tool.
We take a three-step approach to Google My Business optimization. The first step involves strategy: we will audit your listing, identify areas for improvement, and provide recommendations to stakeholders in your company. Next, we’ll deploy our Google listing optimization recommendations to ensure every aspect of the profile is optimized. Finally, we’ll provide ongoing performance reporting and GMB management, and offer additional recommendations to help your business grow.
The goal of search engine optimization is to control as much real estate as possible on search engine results pages (SERPs) for relevant queries. Google’s SERPs are increasingly ‘click-free’ spaces, meaning more users are finding the information they need directly on the SERP without clicking through to company websites. GMB listings are an important source of this information.
Yes, everything you need to set up a Google My Business listing is available free of charge. However, investing in professional Google My Business optimization services can help your listing appear more prominently than your competitors’.
Absolutely. While it’s possible to set up a Google Business Profile without going through the verification process, verified Google My Business listings are considered more trustworthy by searchers. Plus, with a verified account you’ll get access to the management tools you need to optimize your listing.
Some businesses are able to verify their listing with a phone call. Others can use text or email. However, Google’s favourite verification method is by mail. Once you apply for verification, the search engine will send a postcard with a unique code to your physical address.
While Google My Business is incredibly beneficial for local businesses, it can also help multi-location businesses increase visibility and improve performance in their various service regions.
If your business has 10 or more locations, you can verify those locations in bulk. To do so, you’ll have to submit a spreadsheet to Google containing information about each location. We can help expedite the bulk verification process.
GrowthEngine Media is a Google Premier Partner, a certification reserved for search engine marketing agencies that satisfy Google’s rigorous ad spend and quality standards. Our partnership with Google affords us unique insights into the company’s preferred practices and special access to learning programs, beta testing, and customer service.
If you have additional questions about how best to optimize your Google My Business listing for search engine visibility and lead generation, contact us today to schedule an initial consultation. Our team will be happy to discuss our experience, our unique approach to GMB optimization, and how we can help your business make the most of your listing.