Responding to Negative Reviews

GrowthEngine Media is a Toronto-based digital marketing agency providing a variety of reputation management services, including helping businesses of all sizes with responding to negative reviews. Reach out today to discuss how reputation management can improve your business’s digital performance.

The phrase “there’s no such thing as bad publicity” doesn’t apply online. Negative reviews can follow a business for years, knocking the wind out of the buyer’s journey. In a world where social proof is all important to making purchase decisions, we can help you turn bad reviews into business opportunities.

User Experience

Our Process


Our first step in any review response project is to audit your business’s reviews on all platforms. Our team will then assess the impact of bad reviews on your bottom line, and develop strategies to remove false reviews and respond gracefully to negative reviews. Before taking action, we will submit our recommendations for approval.


Once our recommendations have been approved, we will start by taking down blatantly false, inconsistent, or unproven reviews, as well as reviews that unfairly attack your reputation without providing any value to the reader. Simultaneously, we will begin outreach to legitimate customers who have had both negative and positive experiences with your brand. Our aim is to establish your business as transparent, engaged, and responsive to customer feedback.


Throughout our engagement, our team will monitor review trends, recommend responses based on the changing social and political climate, and provide regular reports on the state of your online reputation. We are always on the lookout for hostile marketing strategies and spam reviews.

Google Premier Partner

GrowthEngine Media is a Google Premier Partner, which means we have access to beta search and marketing tools that other agencies do not. Premier Partner status is the highest designation a search engine marketing agency can receive. The recognition is awarded to select agencies that satisfy Google’s tough certification, performance, and ad spend guidelines.

Let's Connect!

Don’t use canned responses to bad reviews - engage with your community to show them that you are listening to their feedback. We work with businesses of all sizes to help them build and maintain a repository of genuine customer reviews. Contact us today to discuss how we can help you with responding to negative reviews and contribute to your digital reputation.

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